Beginning in January 2023, BolognaFiere, Informa Markets and PBA will combine their forces and their beauty industry knowledge to strengthen their positions in the U.S. market.
ISSE to merge with Premiere Beauty in Anaheim
As a part of the new joint venture, PBA, who currently organizes ISSE in Long Beach, California, will evolve the show to be a part of the Premiere Beauty expansion in Anaheim, California.
Premiere Beauty also runs events in Columbus, Ohio, in Birmingham, Alabama, and in Orlando, Florida.
PBA already partners with BolognaFiere on the Cosmoprof North America show, held in Las Vegas, which hosted over 1,100 exhibiting companies and welcomed over 32,000 visitors in its 2022 edition.
While Cosmoprof North America and Premiere have different attendee value propositions, the three partners expect to leverage the power of the two brands in order to deliver more value to the beauty industry across the U.S.
Cosmoprof North America to expand in Miami
Beginning in 2024, BolognaFiere, PBA, and Informa Markets are willing to expand the Cosmoprof North America brand, bringing beauty industry professionals together in Miami, Florida, one of the highest growth markets in the U.S. The three organizations believe that this new show will also be well positioned to serve the Latin American market.
Informa Markets, which is also partnering with BolognaFiere in the organization of Cosmoprof Asia, had tried to launch an event in Miami in 2020, but this project, initially rescheduled to 2021, had been suspended due to the pandemic.
The joint venture will be led by Ed McNeill, Vice President of the Informa Markets, U.S. Beauty Portfolio, with Meredith Loza and Marco Labbate leading Marketing and Sales, respectively in cooperation with the Sales and Marketing teams of BolognaFiere Cosmoprof.
"The U.S. market is particularly in the spotlight today, given the current uncertainties in the Asian continent”, highlighted Gianpiero Calzolari, President of BolognaFiere Group.
