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Glendean Rehvan - In-Trend

How are cosmetics translating the latest aesthetic medicine trends?

How are cosmetics translating the latest aesthetic medicine trends?

In recent years, a new type of cosmetic product has been making waves and changing the game entirely – ‘tweakment’-inspired cosmetics....

Hair: The in-salon experience takes a new direction

Hair: The in-salon experience takes a new direction

Speaking to stylists, colourists and hairdressers around the world, the consensus is very clear – the classic salon model is about to...

The Purity Beauty Movement

The Purity Beauty Movement

Cleanliness is everything - sterilisation, sanitation, germ-free, antibacterial and disinfection is at the forefront of everyone’s...

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Glendean Rehvan - In-Trend

In-Trend. Director of skincare, body care and fragrance.

Glendean Rehvan has been working with In-Trend as a Skincare director since 2016. With a strong background in research for over 20 years, it’s about understanding what’s happening now, what’s next and how brands can use this information to future proof their brand. She has particular expertise in identifying and analysing the new niche and global trends in skincare and nutricosmetics and putting them into context. Passionate about beauty and in particular excited by the accelerating trend of ‘Beauty From Within’ she has a strong awareness of ‘food being the new beauty’ and is closely following and identifying emerging trends in these areas.

About the agency

In Trend Ltd is a research intelligence agency founded by Emmanuelle Bassmann in 2006 that creates the future of Beauty. We are global innovation experts in skincare, makeup, hair & professional beauty including aesthetic medicine. Our loyal client base includes L’Oréal, LVMH, Coty, Unilever, Henkel, Chanel and PUIG. We have also started the revolution of Beauty from Within.

Website: www.in-trend-ltd.com

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BASF's new plant-based alternative for hair repair and protection: Kerasylium

BASF’s new plant-based alternative for hair repair and protection: Kerasylium

How Expanscience is taking part in the peptide revolution in cosmetics

How Expanscience is taking part in the peptide revolution in cosmetics

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Luxe Pack Monaco launches Luxe Home, a section dedicated to home care

Luxe Pack Monaco launches Luxe Home, a section dedicated to home care

Luxe Pack Monaco, the trade show for premium and luxury packaging will open its doors on 02, 03 and 04 October 2023...

Fragrances: Key takeaways from the 2023 edition of SIMPPAR

Fragrances: Key takeaways from the 2023 edition of SIMPPAR

Held on May 31 - June 01, the latest edition of SIMPPAR (the International Exhibition of Raw Materials for Perfumery), closed its doors...

BASF’s new plant-based alternative for hair repair and protection:...

BASF's new plant-based alternative for hair repair and protection: Kerasylium

Pollution, lifestyle and styling routines - human hair is exposed to a wide range of stressors. To maintain its resistance and...

Cosmetic Ingredients - March 2023

Cosmetic Ingredients - March 2023

The quest for “in-and-out” beauty is gradually gaining ground in Europe, North America, and Brazil. This form of holistic beauty is meant...

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