Experts’ views
The game changers of the beauty industry
Laurence Bacilieri
Social networks, applications, customization ... makeup and skin care brands are increasingly connected and massively explore the most...
The emergence of amateurs in perfumery
Juliette Faliu
The first specialized websites dedicated to perfumery appeared on the Internet more than ten years ago, already. Commonly called...
Amazon: Beauty is in the eye of the consumer
Keith Anderson
When online shoppers make you their #1 destination for beauty products, what do you do to leverage your leadership position and boost...
Tokyo, April 2016: When beauty sees life through rose-coloured glasses…
Caroline Moulin
The exact date they would come was announced throughout Japan by the “sakura forecast”. And they finally arrived with a rapturous...
Smart beauty: Your skin will love it!
Stéphanie Machon
As a holistic concept covering several of the major current trends, Smart Beauty definitely reminds of smartphones. No instructions for...
How to deal with a shrinking list of preservatives and without MIT in particular?
Fred Lebreux
With scientific tools and procedures to measure almost everything, rapid computers to handle the gigantic amounts of data generated...
Health Statement: health-beauty as a lifestyle
Pascale Brousse
The notion of health is getting wider at last. Until recently, it was directly associated with diseases by the general public, in...
Could a chocolate a day keep the wrinkles away?
Khalid Peerbaccus
In the image-conscious and social-media-savvy modern world, where a "selfie" can be taken at a second’s notice but lasts a whole lot...
10 key tips for a successful brand launch in China
Olivier Vérot
China’s massive population and increasing purchasing power put it among the most coveted countries by foreign brands. Here are a few...
Estée Lauder gives itself new youth
Laurence Bacilieri
Next March 15, Estée Lauder is launching a line with 82 items, Estée Edit, exclusively in 320 Sephora USA boutiques. This new line is...
