North America
“Less is More”: the new normal after Covid-19 in the USA?
American consumerism is the mirror of society. In the country where consumerism and commerce are the two main ideas of happiness,...
L’Oréal USA launches first-ever beauty-branded snapchat lenses
L’Oréal USA today released eight custom-branded augmented reality lenses for the Snap Camera desktop platform, in a first-of-its-kind...
Agilex Fragrances names Cheryl Morano president
Agilex Fragrances, which was acquired by Firmenich in 2017 and is now a stand-alone entity of Firmenich group, has named Cheryl Morano...
Aptar reorganizes its production to join the fight against the coronavirus
Aptar Beauty + Home is mobilizing its resources in the fight against the Covid-19 pandemic. By moving promptly to reorganize its...
Ashland uses lavender to help sleep-deprived skin
The lack of sleep is an increasingly common problem and consumers are well aware of the harmful effects of fatigue on their skin. To...
Iggesund wants to become totally free from fossil fuels
The manufacturer of the Invercote and Incada high-end paperboards is pushing forward with its efforts to reduce its carbon footprint,...
Beauty influencers: Who are the biggest earners?
Who are the biggest earners among the most popular beauty influencers on Instagram and YouTube? To answer the question, Cosmetify has...
The new Glossier product is not what you would have expected
The new addition from Glossier is not what we were expecting but is so timely! The US cult beauty brand hasn’t dabbled in body care...
Make Up For Ever launches online tool to find the ideal shade of foundation
How to facilitate the choice of the right foundation shade online? To address this problem, Make Up For Ever has launched a new online...
Omya strengthens North American personal care presence with Formulae acquisition
The global producer of minerals - mainly derived from calcium carbonate and dolomite - and worldwide distributor of specialty...
