Parisians will once again be able to stroll the gilded aisles of the Samaritaine department store starting this Wednesday, June 23, after 16 years of painstaking work to restore the Art Deco and Art Nouveau landmark to its former glory. For the revamp, LVMH shrank the floorspace in the flagship building, a classified monument, by a third and took its offerings firmly upmarket. This new positioning will be further accentuated by the opening of the Cheval Blanc hotel in September.
From the Loulou boutique to the bar under the glass roof and the huge space dedicated to beauty, Paris Modes Insider takes us to the places you shouldn’t miss. A guided tour with Valérie Montaldier, Vice President Marketing of DFS, the retail arm of the LVMH group.
