Pure Trade transforms Jean Paul Gaultier’s tin box into a coffret

Pure Trade produced the secondary packaging for Jean Paul Gaultier’s Collector’s Edition: the brand’s famous tin box has been metamorphosed into a showcase coffret, the front of which is made of r-PET and signed with the logo. An inner cardboard wedge holds the product.

“Tin boxes offer numerous perspectives of differentiation thanks to increasingly deep or multi-level embossing which multiplies the interplay of reliefs and tactile effects, to which are added coloured shades via silk-screen printing,” explains Pure Trade in a statement.