U.S.-based beauty brand Tarte Cosmetics has announced a series of internal leadership promotions.

Danielle Porter was promoted to Senior Vice President of Supply Chain. For the past 5 years, Porter has overseen the company’s Production, Supply Chain & Demand Planning functions. In her new role, Porter will continue to spearhead the brand’s operations initiatives and serve as a key member of the leadership team.

Sri Ganapathy, formerly the Senior Vice President of Finance & Administration, will assume the role of Chief Financial Officer, effective immediately. He brings a wealth of experience and expertise to the position, having been with tarte for 6 successful years where he’s played a pivotal role in the company’s financial management and systems efficiency. In his new role, Ganapathy will be responsible for overseeing the financial strategy, IT, and digital transformation initiatives of the company.

Earlier this year, tarte announced the addition of two new Vice Presidents, Erica Hillmann and Theresa Cowing. Tarte elevated Erica Hillmann, their longest-standing employee of 20 years, to Vice President of Creative Services. Tarte’s Hillmann has risen the ranks from intern to now overseeing the brand’s Creative Design & Production teams. In this new role, Cowing is responsible for the tarte.com business & e-commerce roadmap, including Site, Merchandising, Development, and UX/UI functions.

Founded nearly 25 years ago by current CEO Maureen Kelly, Tarte Cosmetics offers a wide portfolio of makeup and skincare products free from parabens, mineral oil and phthalates. The brand is 85% vegan (with 100% vegan skincare!) and claims to be the #1 concealer brand in the US. Tarte boasts in-store presence in over 20 countries and online at tarte.com, shipping to over 70 countries worldwide.