Fragrance manufacturer Iberchem is expanding its capabilities in South East Asia with a new creative centre in Jakarta, Indonesia. The Croda’s subsidiary said this new facility will allow to support the growing local demand.
Located in the west area of the capital, in the Tokopedia Tower, the centre comprises the activity of both Iberchem and Scentium, the company flavour division. It features sampling and application labs as well as testing cabins for personal care and home care products. The new hub, which spans over 900 sqm, is home to a recently extended team of fragrance technicians and specialists and counts on the full-time presence of a perfumer specialised in the market. Administration, sales, and marketing teams will also be relocated in the new office while production and quality control will remain in the Tangerang facility.
“This new facility is a key achievement in our 2025 strategy to potentiate our activity in high-growth markets. It also demonstrates the importance and relevance of Indonesia for the company. This creative centre now puts us in a privileged position to further strengthen our long-term growth,” commented José Balibrea, Managing Director of Iberchem.
According to Pierre Marchadier, General Manager at Iberchem, the new centre will provide the company’s local team with more agility to offer faster responses to customers on their fragrance requests.
Iberchem opened its first facility in Indonesia in 2002, in Jakarta. With a population of over 270 million people, Indonesia is a top priority market for the Iberchem Group’s activity.